Adland : a global history of advertising /
Tungate, Mark, 1967-
Adland : a global history of advertising / Ad land Mark Tungate. - London ; Philadelphia : Kogan Page, 2007. - x, 278 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. [269]-271) and index.
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
9780749452582
Advertising -- History.
659.109 / TUN
659.109 / TUN [ Shelf 72 ]
Adland : a global history of advertising / Ad land Mark Tungate. - London ; Philadelphia : Kogan Page, 2007. - x, 278 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. [269]-271) and index.
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
9780749452582
Advertising -- History.
659.109 / TUN
659.109 / TUN [ Shelf 72 ]