Normal view MARC view ISBD view

Adland : (Record no. 2051)

MARC details
000 -LEADER
fixed length control field	01295nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063246.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749452582
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081623
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210549
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050519
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002120300
Level of effort used to assign classification	staff
--	201002120257
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.109
Item number	TUN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.109
Item number	TUN [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Tungate, Mark,
Dates associated with a name	1967-
245 ## - TITLE STATEMENT
Title	Adland :
Remainder of title	a global history of advertising /
Statement of responsibility, etc.	Mark Tungate.
246 ## - VARYING FORM OF TITLE
Title proper/short title	Ad land
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Philadelphia :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	x, 278 p. :
Other physical details	ill. (some col.) ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [269]-271) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	History.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502460260030005040505065009992
909 ## -
--	2116

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type	Date last seen
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	18/02/2010		659.109 TUN [ Shelf 72 ]	0007609		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	18/02/2010		659.109 TUN [ Shelf 72 ]	0007610	1	Book	12/02/2026