Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

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TextPublication details: New Delhi : Prentice Hall of India, c2004.Description: vii, 144 p. ; 24 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Indian Institute Of Management, Shillong				659.111 KEL [ Shelf 72 ] (Browse shelf(Opens below))				1	Available			0007392
	Reference	Indian Institute Of Management, Shillong				659.111 KEL [ Shelf 72 ] (Browse shelf(Opens below))				0	Not for loan			0007391

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Includes bibliographical references and index.

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