Normal view MARC view ISBD view

Advertising media planning : (Record no. 1996)

MARC details
000 -LEADER
fixed length control field	00925nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063245.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120325296
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081624
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210547
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050518
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002010549
Level of effort used to assign classification	staff
--	201002010541
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.111
Item number	KEL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.111
Item number	KEL [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kelley, Larry D.,
Dates associated with a name	1955-
245 ## - TITLE STATEMENT
Title	Advertising media planning :
Remainder of title	a brand management approach /
Statement of responsibility, etc.	Larry D. Kelley and Donald W. Jugenheimer.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Prentice Hall of India,
Date of publication, distribution, etc.	c2004.
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 144 p. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising media planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Jugenheimer, Donald W.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502600300050406500650165027000*9992
909 ## -
--	2057

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	01/02/2010		659.111 KEL [ Shelf 72 ]	0007392	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	01/02/2010		659.111 KEL [ Shelf 72 ]	0007391		Reference