Normal view MARC view ISBD view

Advertising media planning : a brand management approach /

Kelley, Larry D., 1955-

Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. - New Delhi : Prentice Hall of India, c2004. - vii, 144 p. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9788120325296

Subjects--Topical Terms:
Advertising media planning.
Brand name products.
Marketing.

LC Class. No.: 659.111 / KEL

Dewey Class. No.: 659.111 / KEL [ Shelf 72 ]

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)