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Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.

Contributor(s): Material type: TextSeries: Market research in practice | Market research in practice seriesPublication details: London ; Sterling, Va. Kogan Page, c2004.Description: xv, 288 p. : ill. ; 24 cmISBN:
  • 0749444479
Subject(s): DDC classification:
  • 658.834 STO [ Shelf 80]
LOC classification:
  • 658.834 STO
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Reference Indian Institute Of Management, Shillong 658.834 STO [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0007121

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Includes bibliographical references and index.

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