Consumer insight : (Record no. 1863)

MARC details
000 -LEADER
fixed length control field 01085nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063243.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749444479
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271511
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302151517
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200911200524
Level of effort used to assign classification staff
-- 200911200522
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.834
Item number STO
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Item number STO [ Shelf 80]
245 ## - TITLE STATEMENT
Title Consumer insight :
Remainder of title how to use data and market research to get closer to your customer /
Statement of responsibility, etc. [edited by] Merlin Stone, Alison Bond & Bryan Foss.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Sterling, Va.
Name of publisher, distributor, etc. Kogan Page, c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 288 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 ## - SERIES STATEMENT
Series statement Market research in practice
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Database marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stone, Merlin,
Dates associated with a name 1948-
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bond, Alison.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Foss, Bryan.
830 ## - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Market research in practice series.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*2450*2600*3000*4900*5040*6500*6501*6502*7000*7001*7002*8300*9992
909 ## -
-- 1899
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 20/11/2009   658.834 STO [ Shelf 80] 0007121   Reference
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