Consumer insight : how to use data and market research to get closer to your customer /
Consumer insight : how to use data and market research to get closer to your customer /
[edited by] Merlin Stone, Alison Bond & Bryan Foss.
- London ; Sterling, Va. Kogan Page, c2004.
- xv, 288 p. : ill. ; 24 cm.
- Market research in practice .
- Market research in practice series. .
Includes bibliographical references and index.
0749444479
Customer relations -- Management.
Marketing research.
Database marketing.
658.834 / STO
658.834 / STO [ Shelf 80]
Includes bibliographical references and index.
0749444479
Customer relations -- Management.
Marketing research.
Database marketing.
658.834 / STO
658.834 / STO [ Shelf 80]