Normal view MARC view ISBD view

In search of a new logic for marketing : (Record no. 1792)

MARC details
000 -LEADER
fixed length control field	00823nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063242.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780470061299 (pbk. : alk. paper)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202109271446
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201302141614
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200911040315
Level of effort used to assign classification	staff
--	200911040313
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8001
Item number	GRO
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8001
Item number	GRO [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Gronroos, Christian,
Dates associated with a name	1947-
245 ## - TITLE STATEMENT
Title	In search of a new logic for marketing :
Remainder of title	foundations of contemporary theory /
Statement of responsibility, etc.	Christian Gr�onroos.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Chichester, England ;
--	Hoboken, NJ :
Name of publisher, distributor, etc.	John Wiley & Sons Ltd.,
Date of publication, distribution, etc.	c2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xi, 223 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245026003000504065009992
909 ## -
--	1825

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	04/11/2009		658.8001 GRO [ Shelf 80]	0007065		Reference