In search of a new logic for marketing : foundations of contemporary theory /
Gronroos, Christian, 1947-
In search of a new logic for marketing : foundations of contemporary theory / Christian Gr�onroos. - Chichester, England ; Hoboken, NJ : John Wiley & Sons Ltd., c2007. - xi, 223 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780470061299 (pbk. : alk. paper)
Marketing.
658.8001 / GRO
658.8001 / GRO [ Shelf 80]
In search of a new logic for marketing : foundations of contemporary theory / Christian Gr�onroos. - Chichester, England ; Hoboken, NJ : John Wiley & Sons Ltd., c2007. - xi, 223 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780470061299 (pbk. : alk. paper)
Marketing.
658.8001 / GRO
658.8001 / GRO [ Shelf 80]