Advertising & marketing in rural India : language, culture, and communication / Tej K. Bhatia.

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TextPublication details: New Delhi : Macmillan India, 2007.Edition: 2nd edDescription: xxvii, 327 p. : chiefly col. ill. ; 25 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.804 BHA [ Shelf 68 ] (Browse shelf(Opens below))				0	Not for loan			0005611
	Book	Indian Institute Of Management, Shillong				658.804 BHA [ Shelf 68 ] (Browse shelf(Opens below))				1	Available			0005612

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Includes bibliographical references (p. [297]-312) and index.

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