Normal view MARC view ISBD view

Advertising & marketing in rural India : (Record no. 170)

MARC details
000 -LEADER
fixed length control field	01043cam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780230633896
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121653
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301090501
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250312
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250311
Level of effort used to assign classification	staff
--	200907250310
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.804
Item number	BHA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.804
Item number	BHA [ Shelf 68 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Bhatia, Tej K.
245 ## - TITLE STATEMENT
Title	Advertising & marketing in rural India :
Remainder of title	language, culture, and communication /
Statement of responsibility, etc.	Tej K. Bhatia.
246 ## - VARYING FORM OF TITLE
Title proper/short title	Advertising and marketing in rural India
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Macmillan India,
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xxvii, 327 p. :
Other physical details	chiefly col. ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [297]-312) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
Geographic subdivision	India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Language.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
Geographic subdivision	India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing
Geographic subdivision	India.
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT008002000500082010002450246025002600300050406500650165026503*9992
909 ## -
--	177

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.804 BHA [ Shelf 68 ]	0005611		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.804 BHA [ Shelf 68 ]	0005612	1	Book