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Advertising & marketing in rural India : language, culture, and communication /

Bhatia, Tej K.

Advertising & marketing in rural India : language, culture, and communication / Advertising and marketing in rural India Tej K. Bhatia. - 2nd ed. - New Delhi : Macmillan India, 2007. - xxvii, 327 p. : chiefly col. ill. ; 25 cm.

Includes bibliographical references (p. [297]-312) and index.

ISBN: 9780230633896

Subjects--Topical Terms:
Advertising -- India.
Advertising -- Language.
Marketing -- India.
Communication in marketing -- India.

LC Class. No.: 658.804 / BHA

Dewey Class. No.: 658.804 / BHA [ Shelf 68 ]

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