Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

By: Contributor(s): Material type: TextPublication details: Oxford ; New York : Oxford University Press, 2006.Description: xxv, 517 p. : ill. ; 25 cmISBN:
  • 0195691689
  • 0195691687
Subject(s): DDC classification:
  • 658.802 WES [ Shelf 67 ]
LOC classification:
  • 658.802 WES
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.802 WES [ Shelf 67 ] (Browse shelf(Opens below)) 0 Not for loan 0005032
Book Indian Institute Of Management, Shillong 658.802 WES [ Shelf 67 ] (Browse shelf(Opens below)) 1 Available 0005033

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Includes bibliographical references and index.

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