Normal view MARC view ISBD view

Winning the marketing war : (Record no. 157)

MARC details
000 -LEADER
fixed length control field	00818nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0333933737
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121508
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301070334
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301070333
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250159
Level of effort used to assign classification	staff
--	200907250154
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	MIC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	MIC [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Michaelson, Gerald A.
245 ## - TITLE STATEMENT
Title	Winning the marketing war :
Remainder of title	a field manual for business leaders /
Statement of responsibility, etc.	Gerald A. Michaelson with contributions by Sun Tzu ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Lanham, MD :
Name of publisher, distributor, etc.	Madison Books ;
Place of publication, distribution, etc.	[Cambridge, Mass.] :
Name of publisher, distributor, etc.	Abt Books,
Date of publication, distribution, etc.	c1987.
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 270 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Bibliography: p. 263-267.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245026003000504065009992
909 ## -
--	164

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 MIC [ Shelf 66 ]	0005624	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 MIC [ Shelf 66 ]	0005623		Reference