Winning the marketing war : a field manual for business leaders /
Michaelson, Gerald A.
Winning the marketing war : a field manual for business leaders / Gerald A. Michaelson with contributions by Sun Tzu ... [et al.]. - Lanham, MD : [Cambridge, Mass.] : Madison Books ; Abt Books, c1987. - xv, 270 p. : ill. ; 24 cm.
Bibliography: p. 263-267.
0333933737
Marketing.
658.8 / MIC
658.8 / MIC [ Shelf 66 ]
Winning the marketing war : a field manual for business leaders / Gerald A. Michaelson with contributions by Sun Tzu ... [et al.]. - Lanham, MD : [Cambridge, Mass.] : Madison Books ; Abt Books, c1987. - xv, 270 p. : ill. ; 24 cm.
Bibliography: p. 263-267.
0333933737
Marketing.
658.8 / MIC
658.8 / MIC [ Shelf 66 ]