Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J .: Pearson/Prentice Hall, c2006.Edition: 2nd edDescription: xx, 470 p. : ill. ; 25 cmISBN:
  • 8131700556
Subject(s): DDC classification:
  • 658.8 MOH [ Shelf 66 ]
LOC classification:
  • 658.8 MOH
Online resources:
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Reference Indian Institute Of Management, Shillong 658.8 MOH [ Shelf 66 ] (Browse shelf(Opens below)) 0 Not for loan 0005924
Book Indian Institute Of Management, Shillong 658.8 MOH [ Shelf 66 ] (Browse shelf(Opens below)) 1 Available 0005925

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Includes bibliographical references and index.

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