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Marketing in a nutshell : key concepts for non-specialists /

Meldrum, Mike.

Marketing in a nutshell : key concepts for non-specialists / Mike Meldrum and Malcolm McDonald. - Amsterdam ; Boston : Elsevier, c2007. - x, 294 p. : ill. ; 24 cm.

Includes index.

ISBN: 0750681330 (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: 658.8 / MEL

Dewey Class. No.: 658.8 / MEL [ Shelf 66 ]

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