Normal view MARC view ISBD view

Marketing in a nutshell : (Record no. 154)

MARC details
000 -LEADER
fixed length control field	00867nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750681330 (pbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121202
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301070414
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250146
Level of effort used to assign classification	staff
--	200907250145
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	MEL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	MEL [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Meldrum, Mike.
245 ## - TITLE STATEMENT
Title	Marketing in a nutshell :
Remainder of title	key concepts for non-specialists /
Statement of responsibility, etc.	Mike Meldrum and Malcolm McDonald.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Amsterdam ;
--	Boston :
Name of publisher, distributor, etc.	Elsevier,
Date of publication, distribution, etc.	c2007.
300 ## - PHYSICAL DESCRIPTION
Extent	x, 294 p. :
Other physical details	ill. ;
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	McDonald, Malcolm.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0745/2006935285-d.html"> http://www.loc.gov/catdir/enhancements/fy0745/2006935285-d.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502600300050006500700085609992
909 ## -
--	161

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 MEL [ Shelf 66 ]	0005334	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/08/2016		658.8 MEL [ Shelf 66 ]	0005333		Reference