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Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

By: Contributor(s): Material type: TextPublication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004.Edition: [3rd ed.]Description: xxv, 465 p. : col. ill. ; 25 cmISBN:
  • 9788131207635
Subject(s): DDC classification:
  • 658.802 McD [ Shelf 67 ]
LOC classification:
  • 658.802 McD
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.802 McD [ Shelf 67 ] (Browse shelf(Opens below)) 0 Not for loan 0005262
Book Indian Institute Of Management, Shillong 658.802 McD [ Shelf 67 ] (Browse shelf(Opens below)) 1 Available 0005263

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Includes bibliographical references and index.

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