Marketing metaphoria : (Record no. 1403)

MARC details
000 -LEADER
fixed length control field 00908nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063237.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422121153
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271507
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302151550
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908060232
Level of effort used to assign classification staff
-- 200908060231
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8342
Item number ZAL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number ZAL [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zaltman, Gerald.
245 ## - TITLE STATEMENT
Title Marketing metaphoria :
Remainder of title what deep metaphors reveal about the minds of consumers /
Statement of responsibility, etc. Gerald Zaltman, Lindsay H. Zaltman.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Harvard Business School Press,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 230 p., [8] p. of col. plates :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 209-219) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Metaphor.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Zaltman, Lindsay H.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*6500*6501*7000*9992
909 ## -
-- 1421
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 06/08/2009   658.8342 ZAL [ Shelf 80] 0004802   Reference
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