Marketing metaphoria : what deep metaphors reveal about the minds of consumers /
Zaltman, Gerald.
Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. - Boston, Mass. : Harvard Business School Press, c2008. - xxi, 230 p., [8] p. of col. plates : ill. ; 24 cm.
Includes bibliographical references (p. 209-219) and index.
9781422121153
Consumer behavior.
Metaphor.
658.8342 / ZAL
658.8342 / ZAL [ Shelf 80]
Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. - Boston, Mass. : Harvard Business School Press, c2008. - xxi, 230 p., [8] p. of col. plates : ill. ; 24 cm.
Includes bibliographical references (p. 209-219) and index.
9781422121153
Consumer behavior.
Metaphor.
658.8342 / ZAL
658.8342 / ZAL [ Shelf 80]