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Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.

By: Contributor(s): Material type: TextPublication details: Hoboken, NJ : Wiley, 2003.Description: xvi, 206 p. : ill. ; 24 cmISBN:
  • 8126508582
Subject(s): DDC classification:
  • 658.8 KOT [ Shelf 66 ]
LOC classification:
  • 658.8 KOT
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 66 ] (Browse shelf(Opens below)) 2 Available 0001733
Book Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 66 ] (Browse shelf(Opens below)) 1 Available 0001732
Reference Indian Institute Of Management, Shillong 658.8 KOT [ Shelf 66 ] (Browse shelf(Opens below)) 0 Not for loan 0001731

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Includes bibliographical references and index.

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