Lateral marketing : new techniques for finding breakthrough ideas /
Kotler, Philip.
Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. - Hoboken, NJ : Wiley, 2003. - xvi, 206 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8126508582
Marketing -- Management.
658.8 / KOT
658.8 / KOT [ Shelf 66 ]
Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. - Hoboken, NJ : Wiley, 2003. - xvi, 206 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8126508582
Marketing -- Management.
658.8 / KOT
658.8 / KOT [ Shelf 66 ]