Normal view MARC view ISBD view

Lateral marketing : (Record no. 133)

MARC details
000 -LEADER
fixed length control field	01127nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8126508582
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110120958
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301070014
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250012
Level of effort used to assign classification	staff
--	200907250009
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	KOT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KOT [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 ## - TITLE STATEMENT
Title	Lateral marketing :
Remainder of title	new techniques for finding breakthrough ideas /
Statement of responsibility, etc.	Philip Kotler, Fernando Trias de Bes.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Hoboken, NJ :
Name of publisher, distributor, etc.	Wiley,
Date of publication, distribution, etc.	2003.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 206 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Trias de Bes, Fernando,
Dates associated with a name	1967-
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ontributor biographical information
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/bios/wiley046/2004296836.html"> http://www.loc.gov/catdir/bios/wiley046/2004296836.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/description/wiley041/2004296836.html"> http://www.loc.gov/catdir/description/wiley041/2004296836.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/fy043/2004296836.html"> http://www.loc.gov/catdir/toc/fy043/2004296836.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000500082010002450260030005040650070008560856185629992
909 ## -
--	140

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Copy number	Koha item type
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	658.8 KOT [ Shelf 66 ]	0001733	2	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	658.8 KOT [ Shelf 66 ]	0001732	1	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009	658.8 KOT [ Shelf 66 ]	0001731		Reference