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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York, N.Y. : McGraw-Hill/Irwin, c2005.Description: xiii, 812 p. : ill. ; 26 cmISBN:
  • 0072967625 (alk. paper)
Subject(s): DDC classification:
  • 658.8 LAL [ Shelf 66]
LOC classification:
  • 658.8 LAL
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.8 LAL [ Shelf 66] (Browse shelf(Opens below)) 10 Available 0001269
Reference Indian Institute Of Management, Shillong 658.8 LAL [ Shelf 66] (Browse shelf(Opens below)) 0 Not for loan 0001270
Book Indian Institute Of Management, Shillong 658.8 LAL [ Shelf 66] (Browse shelf(Opens below)) 1 Available 0001271
Book Indian Institute Of Management, Shillong 658.8 LAL [ Shelf 66] (Browse shelf(Opens below)) 2 Available 0001272
Book Indian Institute Of Management, Shillong 658.8 LAL [ Shelf 66] (Browse shelf(Opens below)) 3 Available 0001273
Book Indian Institute Of Management, Shillong 658.8 LAL [ Shelf 66] (Browse shelf(Opens below)) 4 Available 0001274
Book Indian Institute Of Management, Shillong 658.8 LAL [ Shelf 66] (Browse shelf(Opens below)) 9 Available 0001279
Book Indian Institute Of Management, Shillong 658.8 LAL [ Shelf 66] (Browse shelf(Opens below)) 5 Available 0001275
Book Indian Institute Of Management, Shillong 658.8 LAL [ Shelf 66] (Browse shelf(Opens below)) 6 Available 0001276
Book Indian Institute Of Management, Shillong 658.8 LAL [ Shelf 66] (Browse shelf(Opens below)) 7 Available 0001277
Book Indian Institute Of Management, Shillong 658.8 LAL [ Shelf 66] (Browse shelf(Opens below)) 8 Available 0001278

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Includes bibliographical references and index.

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