Marketing management : text and cases /
Lal, Rajiv.
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. - New York, N.Y. : McGraw-Hill/Irwin, c2005. - xiii, 812 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072967625 (alk. paper)
Marketing -- Management.
Marketing -- Management -- Case studies.
658.8 / LAL
658.8 / LAL [ Shelf 66]
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. - New York, N.Y. : McGraw-Hill/Irwin, c2005. - xiii, 812 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072967625 (alk. paper)
Marketing -- Management.
Marketing -- Management -- Case studies.
658.8 / LAL
658.8 / LAL [ Shelf 66]