Marketing management : (Record no. 129)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01166nam a2200277 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063220.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072967625 (alk. paper) |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202110120953 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201301070025 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 200907250002 |
| Level of effort used to assign classification | staff |
| -- | 200907250000 |
| -- | staff |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.8 |
| Item number | LAL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAL [ Shelf 66] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lal, Rajiv. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc. | Rajiv Lal, John A. Quelch, V. Kasturi Rangan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 812 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rangan, V. Kasturi |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| -- | able of contents only |
| Uniform Resource Identifier | <a href=" http://www.loc.gov/catdir/toc/mh041/2004042585.html"> http://www.loc.gov/catdir/toc/mh041/2004042585.html</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| -- | ublisher description |
| Uniform Resource Identifier | <a href=" http://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html"> http://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html</a> |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*4400*5040*6500*6501*7000*7001*8560*8561*9992 |
| 909 ## - | |
| -- | 136 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 25/07/2009 | 658.8 LAL [ Shelf 66] | 0001279 | 9 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 25/07/2009 | 658.8 LAL [ Shelf 66] | 0001275 | 5 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 25/07/2009 | 658.8 LAL [ Shelf 66] | 0001276 | 6 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 25/07/2009 | 658.8 LAL [ Shelf 66] | 0001277 | 7 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 25/07/2009 | 658.8 LAL [ Shelf 66] | 0001278 | 8 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 22/04/2010 | 658.8 LAL [ Shelf 66] | 0001270 | Reference | ||||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 22/04/2010 | 658.8 LAL [ Shelf 66] | 0001271 | 1 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 22/04/2010 | 658.8 LAL [ Shelf 66] | 0001272 | 2 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 22/04/2010 | 658.8 LAL [ Shelf 66] | 0001273 | 3 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 22/04/2010 | 658.8 LAL [ Shelf 66] | 0001274 | 4 | Book | |||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 24/02/2011 | 658.8 LAL [ Shelf 66] | 0001269 | 10 | Book |