Marketing management / Michael R. Czinkota, Masaaki Kotabe.
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TextPublication details: Cincinnati : South-Western College Pub., c2001.Edition: 2nd edDescription: xxv, 598 p. : col. ill. ; 28 cmISBN: - 0324022034 (hardcover)
- 658.8 CZI [ Shelf 66 ]
- 658.8 CZI
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Indian Institute Of Management, Shillong | 658.8 CZI [ Shelf 66 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0006448 | |||||||||||||
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Indian Institute Of Management, Shillong | 658.8 CZI [ Shelf 66 ] (Browse shelf(Opens below)) | 1 | Available | 0006449 |
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Includes bibliographical references and indexes.
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