Normal view MARC view ISBD view

Marketing management / (Record no. 128)

MARC details
000 -LEADER
fixed length control field	00883nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0324022034 (hardcover)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121158
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301070011
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907242357
Level of effort used to assign classification	staff
--	200907242356
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	CZI
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	CZI [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Czinkota, Michael R.
245 ## - TITLE STATEMENT
Title	Marketing management /
Statement of responsibility, etc.	Michael R. Czinkota, Masaaki Kotabe.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Cincinnati :
Name of publisher, distributor, etc.	South-Western College Pub.,
Date of publication, distribution, etc.	c2001.
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 598 p. :
Other physical details	col. ill. ;
Dimensions	28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management
Form subdivision	Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kotabe, Masaaki.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502500260030005040650065017000*9992
909 ## -
--	135

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	24/07/2009		658.8 CZI [ Shelf 66 ]	0006449	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.8 CZI [ Shelf 66 ]	0006448		Reference