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Marketing management /

Czinkota, Michael R.

Marketing management / Michael R. Czinkota, Masaaki Kotabe. - 2nd ed. - Cincinnati : South-Western College Pub., c2001. - xxv, 598 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 0324022034 (hardcover)

Subjects--Topical Terms:
Marketing -- Management.
Marketing -- Management -- Case studies.

LC Class. No.: 658.8 / CZI

Dewey Class. No.: 658.8 / CZI [ Shelf 66 ]

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