Normal view MARC view ISBD view

Selling the invisible : (Record no. 2987)

MARC details
000 -LEADER
fixed length control field	00643nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063258.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780446520942
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121432
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301080006
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201009090359
Level of effort used to assign classification	staff
--	201006250017
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	BEC [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Beckwith, Harry
245 ## - TITLE STATEMENT
Title	Selling the invisible :
Remainder of title	a field guide to modern marketing /
Statement of responsibility, etc.	Harry Beckwith.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Business Plus Books,
Date of publication, distribution, etc.	c1997.
300 ## - PHYSICAL DESCRIPTION
Extent	xx, 252 p. ;
Dimensions	20 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Service industries
General subdivision	Marketing.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000820100024502600300065009992
909 ## -
--	3370

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/09/2010		658.8 BEC [ Shelf 67 ]	0009157		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/09/2010		658.8 BEC [ Shelf 67 ]	0009158	1	Book