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Selling the invisible : a field guide to modern marketing /

Beckwith, Harry

Selling the invisible : a field guide to modern marketing / Harry Beckwith. - New York : Business Plus Books, c1997. - xx, 252 p. ; 20 cm.

ISBN: 9780446520942

Subjects--Topical Terms:
Service industries -- Marketing.

Dewey Class. No.: 658.8 / BEC [ Shelf 67 ]

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