The ultimate CRM handbook : (Record no. 200)

MARC details
000 -LEADER
fixed length control field 01193cam a22002774a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063221.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002-010873
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070586772
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202111081256
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301150423
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200907252305
Level of effort used to assign classification staff
-- 200907252257
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.812
Item number FRE
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number FRE [ Shelf 15 ]
245 ## - TITLE STATEMENT
Title The ultimate CRM handbook :
Remainder of title strategies and concepts for building enduring customer loyalty and profitability /
Statement of responsibility, etc. John G. Freeland, editor.
246 30 - VARYING FORM OF TITLE
Title proper/short title CRM handbook
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, N.Y. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 353 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 313-319) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer loyalty.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Freeland, John G.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ontributor biographical information
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/bios/mh041/2002010873.html"> http://www.loc.gov/catdir/bios/mh041/2002010873.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/description/mh031/2002010873.html"> http://www.loc.gov/catdir/description/mh031/2002010873.html</a>
991 ## -
-- VIRTUA
991 ## -
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909 ## -
-- 207
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.812 FRE [ Shelf 15 ] 0006177   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/07/2009   658.812 FRE [ Shelf 15 ] 0006178 1 Book
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