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The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability /

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / CRM handbook John G. Freeland, editor. - New York, N.Y. : McGraw-Hill, c2003. - viii, 353 p. : ill. ; 24 cm.

Includes bibliographical references (p. 313-319) and index.

ISBN: 9780070586772

LCCN: 2002-010873

Subjects--Topical Terms:
Customer relations -- Management.
Branding (Marketing)
Customer loyalty.

LC Class. No.: 658.812 / FRE

Dewey Class. No.: 658.812 / FRE [ Shelf 15 ]

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