Normal view MARC view ISBD view

What's in A Name : (Record no. 1946)

MARC details
000 -LEADER
fixed length control field	00698nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063244.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120324473
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081610
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	202110081609
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	202110081609
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301210446
Level of effort used to assign classification	staff
--	201001250030
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	JON [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Jones
Numeration	John Philip
245 ## - TITLE STATEMENT
Title	What's in A Name :
Remainder of title	Advertising and the Concepts of Brands /
Statement of responsibility, etc.	John Philip Jones and Jan S Slater
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Prentice Hall of India
Date of publication, distribution, etc.	2007
300 ## - PHYSICAL DESCRIPTION
Extent	xxiii, 308p
Other physical details	ill.
Dimensions	24cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000820100024502500260030006500*9992
909 ## -
--	2004

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/01/2010		659.1 JON [ Shelf 72 ]	0007377	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/01/2010		659.1 JON [ Shelf 72 ]	0007376		Reference