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What's in A Name : Advertising and the Concepts of Brands /

Jones John Philip

What's in A Name : Advertising and the Concepts of Brands / John Philip Jones and Jan S Slater - 2nd ed. - New Delhi Prentice Hall of India 2007 - xxiii, 308p ill. 24cm

ISBN: 9788120324473

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / JON [ Shelf 72 ]

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