Normal view MARC view ISBD view

Marketing research : (Record no. 1936)

MARC details
000 -LEADER
fixed length control field	00823nam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063244.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120309616
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071526
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180532
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201001200257
Level of effort used to assign classification	staff
--	201001200249
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.835
Item number	TUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.835
Item number	TUL [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Tull, Donald S.
245 ## - TITLE STATEMENT
Title	Marketing research :
Remainder of title	meaning, measurement, and method : a text with cases /
Statement of responsibility, etc.	Donald S. Tull, Del I. Hawkins.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Prentice Hall of India,
Date of publication, distribution, etc.	c1993
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 863 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographies and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Hawkins, Del I.,
Relator term	joint author.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245026003000504065007000*9992
909 ## -
--	1992

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	20/01/2010		658.835 TUL [ Shelf 70 ]	0007423		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	20/01/2010		658.835 TUL [ Shelf 70 ]	0007424	1	Book