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Marketing research : meaning, measurement, and method : a text with cases /

Tull, Donald S.

Marketing research : meaning, measurement, and method : a text with cases / Donald S. Tull, Del I. Hawkins. - New Delhi : Prentice Hall of India, c1993 - xviii, 863 p. : ill. ; 24 cm.

Includes bibliographies and index.

ISBN: 9788120309616

Subjects--Topical Terms:
Marketing research.

LC Class. No.: 658.835 / TUL

Dewey Class. No.: 658.835 / TUL [ Shelf 70 ]

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