Marketing in the public sector : (Record no. 161)

MARC details
000 -LEADER
fixed length control field 01014cam a22002414a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131709580
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110121657
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301090503
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200907250245
Level of effort used to assign classification staff
-- 200907250243
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
Item number KOT [ Shelf 68 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 ## - TITLE STATEMENT
Title Marketing in the public sector :
Remainder of title a roadmap for improved performance /
Statement of responsibility, etc. Philip Kotler, Nancy Lee.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Wharton School Pub.,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 332 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 291-308) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Government productivity.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public administration
General subdivision Citizen participation.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Administrative agencies
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Nancy,
Dates associated with a name 1932-
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents only
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/toc/ecip0613/2006015053.html"> http://www.loc.gov/catdir/toc/ecip0613/2006015053.html</a>
991 ## -
-- VIRTUA
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2600*3000*5040*6500*6501*6502*7000*8560*9992
909 ## -
-- 168
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 18/08/2009   658.804 KOT [ Shelf 68 ] 0004084   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 18/08/2009   658.804 KOT [ Shelf 68 ] 0004085 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 18/08/2009   658.804 KOT [ Shelf 68 ] 0004086 2 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 18/08/2009   658.804 KOT [ Shelf 68 ] 0004087 3 Book
Copyright © 2026 Indian Institute of Management Shillong. All Rights Reserved.