Marketing in the public sector : a roadmap for improved performance /
Kotler, Philip.
Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee. - New Delhi : Wharton School Pub., c2007. - xv, 332 p. : ill. ; 24 cm.
Includes bibliographical references (p. 291-308) and index.
9788131709580
Government productivity.
Public administration -- Citizen participation.
Administrative agencies -- Management.
658.804 / KOT [ Shelf 68 ]
Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee. - New Delhi : Wharton School Pub., c2007. - xv, 332 p. : ill. ; 24 cm.
Includes bibliographical references (p. 291-308) and index.
9788131709580
Government productivity.
Public administration -- Citizen participation.
Administrative agencies -- Management.
658.804 / KOT [ Shelf 68 ]