What customers really want : how to bridge the gap between what your organization offers and what your clients crave /
Mckain, Scott.
What customers really want : how to bridge the gap between what your organization offers and what your clients crave / Scott McKain. - Nashville : Thomas Nelson Publishers, c2005. - xxviii, 195 p. ; 24 cm.
Includes bibliographical references (p. 189-192)
9788131719701
Relationship marketing.
Marketing -- Psychological aspects.
Consumer behavior.
Customer services -- Management.
Customer relations -- Management.
Organizational effectiveness.
658.812 / MCK [ Shelf 69 ]
What customers really want : how to bridge the gap between what your organization offers and what your clients crave / Scott McKain. - Nashville : Thomas Nelson Publishers, c2005. - xxviii, 195 p. ; 24 cm.
Includes bibliographical references (p. 189-192)
9788131719701
Relationship marketing.
Marketing -- Psychological aspects.
Consumer behavior.
Customer services -- Management.
Customer relations -- Management.
Organizational effectiveness.
658.812 / MCK [ Shelf 69 ]