Key account management in financial services : tools and techniques for building strong relationships with major clients /
Key account management in financial services : tools and techniques for building strong relationships with major clients /
Peter Cheverton ... [et al.].
- London ; Philadelphia : Kogan Page, 2008
- xiv, 329 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.).
Includes bibliographical references (p. 324-326) and index.
9780749444457
Financial services industry -- Management.
Selling -- Key accounts.
Marketing -- Key accounts.
Customer services.
332.10688 / CHE
332.10688 / CHE [ Shelf 3 ]
Includes bibliographical references (p. 324-326) and index.
9780749444457
Financial services industry -- Management.
Selling -- Key accounts.
Marketing -- Key accounts.
Customer services.
332.10688 / CHE
332.10688 / CHE [ Shelf 3 ]