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Customer relationship management : a strategic perspective /

Customer relationship management : a strategic perspective / G. Shainesh. Jagdish N. Sheth. - New Delhi : Tata McGraw-Hill Pub. Co., c2001. - xv, 544 p. : ill. ; 25 cm.

Includes bibliographical references.

Papers presented at an international conference.

ISBN: 9781403928627

LCCN: 2002-287443

Subjects--Topical Terms:
Customer relations -- Management -- Congresses.
Relationship marketing -- Congresses.

LC Class. No.: 658.812 / SHA

Dewey Class. No.: 658.812 / SHA [ Shelf 69 ]

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