Strategic marketing channel management /
Bowersox, Donald J.
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. - New York : McGraw-Hill, 2004. - xix, 488 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references (p. 458-459) and index.
0070586691 0070586697
Marketing channels -- Management.
Business logistics.
Physical distribution of goods.
658.802 / BOW
658.802 / BOW [ Shelf 67 ]
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. - New York : McGraw-Hill, 2004. - xix, 488 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references (p. 458-459) and index.
0070586691 0070586697
Marketing channels -- Management.
Business logistics.
Physical distribution of goods.
658.802 / BOW
658.802 / BOW [ Shelf 67 ]