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Integrated marketing communications : a startegic approach / M. Joseph Sirgy & Don R Rahtz
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: xix, 362 p. : ill. ; 24 cmISBN: - 9788131506547
- 658.802 SIR [ Shelf 67 ]
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Indian Institute Of Management, Shillong | 658.802 SIR [ Shelf 67 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0009773 | |||||||||||||
Book
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Indian Institute Of Management, Shillong | 658.802 SIR [ Shelf 67 ] (Browse shelf(Opens below)) | 1 | Available | 0009774 | |||||||||||||
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Book
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Indian Institute Of Management, Shillong | 658.802 SIR [ Shelf 67 ] (Browse shelf(Opens below)) | 2 | Available | 0009775 |
Includes bibliographical references and index.
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