Integrated marketing communications : a startegic approach /
Sirgy, M. Joseph.
Integrated marketing communications : a startegic approach / M. Joseph Sirgy & Don R Rahtz - Upper Saddle River, N.J. : Prentice Hall, c1998. - xix, 362 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788131506547
Communication in marketing.
658.802 / SIR [ Shelf 67 ]
Integrated marketing communications : a startegic approach / M. Joseph Sirgy & Don R Rahtz - Upper Saddle River, N.J. : Prentice Hall, c1998. - xix, 362 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788131506547
Communication in marketing.
658.802 / SIR [ Shelf 67 ]