Integrated marketing communications : (Record no. 3348)

MARC details
000 -LEADER
fixed length control field 00801nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063303.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131506547
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110121625
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301090148
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201104190359
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201104120428
Level of effort used to assign classification staff
-- 201104120426
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number SIR [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sirgy, M. Joseph.
245 ## - TITLE STATEMENT
Title Integrated marketing communications :
Remainder of title a startegic approach /
Statement of responsibility, etc. M. Joseph Sirgy & Don R Rahtz
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 362 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rahtz, Don R
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2600*3000*5040*6500*7000*9992
909 ## -
-- 3793
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 19/04/2011   658.802 SIR [ Shelf 67 ] 0009773   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 19/04/2011   658.802 SIR [ Shelf 67 ] 0009774 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 19/04/2011   658.802 SIR [ Shelf 67 ] 0009775 2 Book
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