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Advertising And The Mind of The Consumer : What Works, What Doesn't ,and Why / Max Sutherland &

By: Material type: TextPublication details: Crows Nest : NSW ; Allen & Unwin, 2004Description: xii, 366p. ill. 24cmISBN:
  • 9781741755992
Subject(s): DDC classification:
  • 659.1019 SUT [ Shelf 80]
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Reference Indian Institute Of Management, Shillong 659.1019 SUT [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0008398

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