Advertising And The Mind of The Consumer : (Record no. 2561)

MARC details
000 -LEADER
fixed length control field 00734nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063253.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781741755992
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271552
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 202109271552
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201302151623
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201007150421
Level of effort used to assign classification staff
-- 201005240055
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1019
Item number SUT [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sutherland, Max
245 ## - TITLE STATEMENT
Title Advertising And The Mind of The Consumer :
Remainder of title What Works, What Doesn't ,and Why /
Statement of responsibility, etc. Max Sutherland &
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Crows Nest : NSW ;
Name of publisher, distributor, etc. Allen & Unwin,
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent xii, 366p.
Other physical details ill.
Dimensions 24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspect
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behaviour
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2600*3000*6500*6501*9992
909 ## -
-- 2737
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 05/08/2010   659.1019 SUT [ Shelf 80] 0008398   Reference
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